Hey there, thanks for locating your approach to this weblog submit. I’m Beatrice, the Advertising and marketing Lead of TikTok and Pinterest, however my path wasn’t precisely a straight line.
Actually, I’ve held fairly a couple of positions at Kilo Well being and discovered some classes alongside the way in which. Prepared to affix me for some ideas and tips? Let’s do it.
What introduced me to social media advertising and marketing
I might write an essay about my travels, however let me present a quick overview of the way it all started: After my first yr at college, I took the chance to take part within the ‘Work and Journey’ program — venturing right into a small city within the USA.
But, my adventurous spirit needed much more thrill. So, after graduating, I got down to discover New Zealand for a yr, adopted by one other yr in Australia. And let me add that I at all times seek for the very best cappuccino and always remember to look at the sundown in every single place I’m going.
However being in Lithuania, I noticed that I might love to make use of my expertise past customer support jobs. I craved one thing tougher, and I discovered it right here.
Nonetheless, my path to social media advertising and marketing started again at college. I began working in a casting company, so video codecs and visible illustration had been at all times near me.
Then, whereas touring the world, I began posting photos on social media of my travels — superb USA nationwide parks, Canadian mountains, and extra. I gained numerous consideration, so social media got here into the highlight. Later, I began freelancing with manufacturers and labored in an company, so all of it got here collectively.
After a great distance, I’m now holding the place of Advertising and marketing Lead of TikTok at Kilo Well being.
The important thing facets of content material technique for social media
Whereas approaching the event of a content material technique for social media platforms, numerous analysis and brainstorming is concerned. First, you get to know the product and its qualities, then analysis the market and rivals and begin brainstorming.
I at all times say that the very best software in my job is social media itself. The extra you scroll, the extra inspiration you may get. I discover so many fascinating items that encourage my very own content material.
Additionally, working with paid adverts on social media is a tough factor, however there are a couple of guidelines that assist simplify the concept.
For example, it’s a must to know your viewers and what works greatest for them. Perceive how they reside and what issues they’ve, and use your advert to try to showcase how your product might help remedy them.
So, right here’s the method:
My staff conduct analysis and brainstorm concepts. After that, we movie the content material, sometimes within the workplace the place all the required instruments can be found. If the content material is extra complicated or requires English-speaking folks, we order it from content material creators, edit it, after which publish it.
I’m very fortunate to have my staff by my facet. I’m surrounded by artistic, fast-thinking, and fast-acting individuals who provide you with the very best and most out-of-the-box concepts.
How one can seize consideration and create tendencies
These days, everybody strives to precise their opinion on social media, so we strive to make sure they’ll try this. Relating to natural accounts, you’ll at all times get the very best reactions if you happen to do one thing surprising.
All of us love aesthetics and visually interesting video content material, however the one approach to seize the eye of scrolling folks is to make them pause for a second and assume — ”what simply occurred?” I’m an enormous fan of aesthetics myself, however what I’ve discovered on this job is that what is gorgeous to the attention doesn’t at all times promote or lead to any response from our goal audiences.
A quite simple recipe for maintaining with tendencies is to scroll, scroll, scroll.
Additionally, you at all times must know the context of the world. Take the “Met Gala,” for instance — it occurred, and the subsequent morning, everybody was buzzing about it. Who is aware of, if you happen to’re fast and inventive sufficient, you would possibly even begin a pattern. Typically, essentially the most surprising movies spark tendencies, so luck undoubtedly performs an enormous position.
A glance into the longer term
Wanting into future predictions, video content material will certainly proceed to dominate social media platforms. AR and VR applied sciences will grow to be extra built-in into social media platforms, providing customers immersive experiences.
The recognition of ephemeral content material, comparable to tales, will proceed to rise as customers benefit from the momentary nature of those posts. Social commerce will grow to be much more prevalent, with all of the platforms integrating purchasing options instantly into their person expertise.
Influencers will fade away, and easy content material creators will take their place. Everybody tends to belief somebody who’s similar to us greater than a non-relatable, posh-lifestyle-living individual.
Last ideas
I’ve actually discovered which you could’t be too private when creating content material. What’s good and eye-pleasing for you could be completely boring to your viewers. So, it’s a must to grow to be considered one of them.
As well as, it actually relies on the merchandise and the psychology of individuals; if you happen to’re promoting well being merchandise, it’s a must to know that individuals shall be searching for them originally of spring or proper after New Yr’s. All of us have New Yr’s resolutions, proper? So it’s not solely about advertising and marketing — I believe the one method to achieve success right here is to grow to be a little bit of a psychologist.
It’s a must to perceive your viewers and talk with them. As a model, it’s greatest to take heed to what they need, typically even asking and making a dialog.
And that’s it for now. I’m off to look at the sundown. I hope you’ve picked up a couple of helpful ideas from this text!
Oh, and by the way in which — possibly you’ve got comparable profession aspirations? Take a look at our careers web page, and who is aware of, possibly we’ll share a cappuccino sometime.
Beatrice Saldauskaite
Advertising and marketing Lead of TikTok & Pinterest
Hey there, thanks for locating your approach to this weblog submit. I’m Beatrice, the Advertising and marketing Lead of TikTok and Pinterest, however my path wasn’t precisely a straight line.
Actually, I’ve held fairly a couple of positions at Kilo Well being and discovered some classes alongside the way in which. Prepared to affix me for some ideas and tips? Let’s do it.
What introduced me to social media advertising and marketing
I might write an essay about my travels, however let me present a quick overview of the way it all started: After my first yr at college, I took the chance to take part within the ‘Work and Journey’ program — venturing right into a small city within the USA.
But, my adventurous spirit needed much more thrill. So, after graduating, I got down to discover New Zealand for a yr, adopted by one other yr in Australia. And let me add that I at all times seek for the very best cappuccino and always remember to look at the sundown in every single place I’m going.
However being in Lithuania, I noticed that I might love to make use of my expertise past customer support jobs. I craved one thing tougher, and I discovered it right here.
Nonetheless, my path to social media advertising and marketing started again at college. I began working in a casting company, so video codecs and visible illustration had been at all times near me.
Then, whereas touring the world, I began posting photos on social media of my travels — superb USA nationwide parks, Canadian mountains, and extra. I gained numerous consideration, so social media got here into the highlight. Later, I began freelancing with manufacturers and labored in an company, so all of it got here collectively.
After a great distance, I’m now holding the place of Advertising and marketing Lead of TikTok at Kilo Well being.
The important thing facets of content material technique for social media
Whereas approaching the event of a content material technique for social media platforms, numerous analysis and brainstorming is concerned. First, you get to know the product and its qualities, then analysis the market and rivals and begin brainstorming.
I at all times say that the very best software in my job is social media itself. The extra you scroll, the extra inspiration you may get. I discover so many fascinating items that encourage my very own content material.
Additionally, working with paid adverts on social media is a tough factor, however there are a couple of guidelines that assist simplify the concept.
For example, it’s a must to know your viewers and what works greatest for them. Perceive how they reside and what issues they’ve, and use your advert to try to showcase how your product might help remedy them.
So, right here’s the method:
My staff conduct analysis and brainstorm concepts. After that, we movie the content material, sometimes within the workplace the place all the required instruments can be found. If the content material is extra complicated or requires English-speaking folks, we order it from content material creators, edit it, after which publish it.
I’m very fortunate to have my staff by my facet. I’m surrounded by artistic, fast-thinking, and fast-acting individuals who provide you with the very best and most out-of-the-box concepts.
How one can seize consideration and create tendencies
These days, everybody strives to precise their opinion on social media, so we strive to make sure they’ll try this. Relating to natural accounts, you’ll at all times get the very best reactions if you happen to do one thing surprising.
All of us love aesthetics and visually interesting video content material, however the one approach to seize the eye of scrolling folks is to make them pause for a second and assume — ”what simply occurred?” I’m an enormous fan of aesthetics myself, however what I’ve discovered on this job is that what is gorgeous to the attention doesn’t at all times promote or lead to any response from our goal audiences.
A quite simple recipe for maintaining with tendencies is to scroll, scroll, scroll.
Additionally, you at all times must know the context of the world. Take the “Met Gala,” for instance — it occurred, and the subsequent morning, everybody was buzzing about it. Who is aware of, if you happen to’re fast and inventive sufficient, you would possibly even begin a pattern. Typically, essentially the most surprising movies spark tendencies, so luck undoubtedly performs an enormous position.
A glance into the longer term
Wanting into future predictions, video content material will certainly proceed to dominate social media platforms. AR and VR applied sciences will grow to be extra built-in into social media platforms, providing customers immersive experiences.
The recognition of ephemeral content material, comparable to tales, will proceed to rise as customers benefit from the momentary nature of those posts. Social commerce will grow to be much more prevalent, with all of the platforms integrating purchasing options instantly into their person expertise.
Influencers will fade away, and easy content material creators will take their place. Everybody tends to belief somebody who’s similar to us greater than a non-relatable, posh-lifestyle-living individual.
Last ideas
I’ve actually discovered which you could’t be too private when creating content material. What’s good and eye-pleasing for you could be completely boring to your viewers. So, it’s a must to grow to be considered one of them.
As well as, it actually relies on the merchandise and the psychology of individuals; if you happen to’re promoting well being merchandise, it’s a must to know that individuals shall be searching for them originally of spring or proper after New Yr’s. All of us have New Yr’s resolutions, proper? So it’s not solely about advertising and marketing — I believe the one method to achieve success right here is to grow to be a little bit of a psychologist.
It’s a must to perceive your viewers and talk with them. As a model, it’s greatest to take heed to what they need, typically even asking and making a dialog.
And that’s it for now. I’m off to look at the sundown. I hope you’ve picked up a couple of helpful ideas from this text!
Oh, and by the way in which — possibly you’ve got comparable profession aspirations? Take a look at our careers web page, and who is aware of, possibly we’ll share a cappuccino sometime.
Beatrice Saldauskaite
Advertising and marketing Lead of TikTok & Pinterest
