As advertising and marketing traits shift towards fast, digestible content material, skeptics query the necessity for long-form items. Quick articles and movies, information visualizations and infographics are in style amongst B2B consumers. Whereas bite-sized content material works nicely for capturing consideration, it’s like snack meals – all energy and no substance. It doesn’t construct belief or shut offers.
In distinction, long-form content material lasts, so long as it focuses on high quality over amount. Detailed articles, reviews and white papers are perfect for long-form content material. They permit B2B companies to offer distinctive insights and options to particular purchaser issues. Anybody could make a 15-second TikTok-style video. However writing a 2,500-word article on enhancing provide chain effectivity with automation requires topic experience, considerate evaluation and a concentrate on actual worth.
As advertising and marketing traits shift towards fast, digestible content material, skeptics query the necessity for long-form items. Quick articles and movies, information visualizations and infographics are in style amongst B2B consumers. Whereas bite-sized content material works nicely for capturing consideration, it’s like snack meals – all energy and no substance. It doesn’t construct belief or shut offers.
In distinction, long-form content material lasts, so long as it focuses on high quality over amount. Detailed articles, reviews and white papers are perfect for long-form content material. They permit B2B companies to offer distinctive insights and options to particular purchaser issues. Anybody could make a 15-second TikTok-style video. However writing a 2,500-word article on enhancing provide chain effectivity with automation requires topic experience, considerate evaluation and a concentrate on actual worth.
