Brenda Finkelstein, Head of Information, Digital & Know-how, México, Takeda
Brenda’s Profession Journey to Takeda
Brenda’s Profession Journey to Takeda My profession journey has been marked by a various vary of experiences and roles which have led me to my present place because the DD&T Head at Takeda in Mexico. I’ve over 15 years of expertise as a flexible Enterprise Government, with a robust basis in worldwide enterprise improvement and strategic advertising and marketing.
I studied Worldwide Research in Argentina and I’ve an MBA from Tel Aviv College. I began my profession working with startups after which as a Guide for the Swedish Commerce Council, the place I executed and led worldwide enterprise improvement tasks. After my MBA, I moved into the pharmaceutical business with positions at Janssen and Shire, the place I managed product methods and launches for numerous therapeutic areas.
trategies and launches for numerous therapeutic areas. At Takeda, I progressed from a Sr. Product Supervisor for the GI Therapeutic Space in Argentina to the Technique Head for the South Cone Andean & Mexico areas. On this function, I led digital transformation methods and innovation packages. My ardour for leveraging digital applied sciences and knowledge analytics to drive buyer engagement and enhance affected person outcomes has been a constant theme all through my profession. This trajectory of constructing highperforming groups and driving strategic initiatives has culminated in my present function, the place I’m liable for driving artistic disruption by means of digital applied sciences and knowledge analytics at Takeda in Mexico.
Digital Developments Shaping the Way forward for Healthcare
Within the biotech and pharmaceutical sectors, digital improvements are remodeling healthcare dramatically. AI and machine studying are revolutionizing drug discovery by predicting outcomes and personalizing therapies, whereas telemedicine is making healthcare extra accessible and cost-efficient by means of digital consultations. Massive knowledge analytics assist determine illness patterns and tailor therapies, whereas block chain ensures safe and clear knowledge administration. Moreover, wearable know-how gives real-time well being monitoring, fostering proactive healthcare. These developments are making healthcare extra environment friendly, personalised and accessible than ever earlier than.
Fostering a tradition of innovation is vital—encourage creativity and open-mindedness so your workforce feels free to discover new
tech with out fearing failure
How Takeda is Leveraging Innovation and Digital Transformation
Takeda is on the forefront of innovation and digital transformation to boost affected person outcomes. We’re harnessing superior knowledge analytics and synthetic intelligence to revolutionize drug discovery and improvement, permitting for extra exact and personalised therapies. Moreover, by means of digital well being options and collaborations, we’re increasing entry to healthcare, making certain sufferers obtain well timed and efficient therapies. Integrating cutting-edge know-how is central to Takeda’s mission to ship higher well being for sufferers worldwide.
Challenges within the International Pharmaceutical Panorama
Navigating the worldwide pharma scene comes with its fair proportion of challenges—like coping with complicated laws, powerful competitors and the fixed push to innovate. Plus, there’s all the time the juggling act of managing pricing pressures whereas attempting to make medicines accessible in all places.
focuses closely on innovation, significantly in areas like oncology, gastro and uncommon illnesses the place new therapies could make a large influence. We’re additionally diving deep into digital transformation to streamline operations and improve affected person care.
Our Innovation Functionality Facilities (ICCs) play an enormous function by fostering collaboration and leveraging cutting-edge tech to fast-track options. Importantly, we’ve sharpened our strategic focus and prioritization efforts, making us extra agile and adaptive on this dynamic panorama. This method helps us keep nimble, prepared to reply rapidly to adjustments and proceed delivering top-notch, patient-focused healthcare options.
Recommendation for Leaders Integrating Rising Applied sciences
Integrating rising applied sciences whereas maintaining with regulatory compliance is kind of the balancing act for leaders within the pharma business. Right here’s my take: First off, keep within the loop. It’s important to maintain up with each the most recent tech tendencies and the altering regulatory panorama. This data is essential for profitable integration. Fostering a tradition of innovation is vital. Encourage creativity and openmindedness, so your workforce feels free to discover new tech with out fearing failure. You additionally must spend money on expertise and coaching. Make sure that your workforce has the talents to take advantage of new applied sciences and perceive the regulatory aspect of issues.
