80,000 sport installs within the first minute. 500,000 sport installs throughout the first hour. $1 million in Fetch Factors generated for customers.
Fetch, America’s Rewards App, has revolutionized cellular rewards by rewarding shoppers each time they store or dine. In 2024, they took it additional with Fetch Play – an adjoe-powered Arcade integration that lets customers earn factors just by taking part in cellular video games. No buy essential.
A Tremendous Bowl Technique That Modified the Recreation
Following Fetch’s extremely profitable $1.2M livestream giveaway, the corporate launched an industry-first supply: a $1 million prize for customers who downloaded and performed a Fetch Play sport. The problem? Managing an explosive surge in visitors and guaranteeing a seamless expertise for customers, advertisers, and monitoring methods alike.
Commercial
The preparation was in depth. Fetch and adjoe anticipated a visitors spike 1,000x above regular ranges and took preemptive measures to make sure stability. When the marketing campaign launched, the outcomes had been prompt—and staggering.
Unmatched Scale and Engagement
- 80,000 sport installs powered by adjoe within the first minute
- Half one million sport installs throughout the first hour
- 2.3x greater Fetch consumer high quality, delivering distinctive worth for cellular sport publishers.
- Practically $1 million in Fetch Factors awarded, driving retention and long-term engagement.
This wasn’t only a win for Fetch and adjoe—it was a defining second for cellular sport consumer acquisition.
How Fetch and adjoe Made It Occur
To make sure flawless execution, adjoe collaborated with Fetch weeks upfront, scaling infrastructure to deal with thousands and thousands of installs per minute. Actual-time monitoring and verification methods had been stress-tested, and a devoted 24/7 assist workforce was deployed for sport day.
Advertisers acknowledged the large alternative early, rising their investments to reap the benefits of Fetch’s high-intent viewers. Consequently, customers weren’t solely engaged but additionally found new cellular video games at an unprecedented fee.
A New Period for Cellular Recreation Development
This marketing campaign marks a shift in cellular sport consumer acquisition methods. By integrating conventional TV promoting with mobile-first engagement, Fetch and adjoe have unlocked a robust new channel for sport publishers seeking to scale quickly.
With adjoe now able to dealing with 300,000 installs per second—or a staggering 20 million installs per minute—the probabilities for future campaigns are limitless.
“We had extremely excessive expectations for the scalability and stability of our app, and we challenged adjoe to be prepared for sport day,” stated Marc Bearman, Basic Supervisor of Fetch Play. “adjoe shortly jumped in as an extension of our workforce, guaranteeing we may scale following our most rewarding advert ever. I discover it laborious to think about that another platform may energy gaming rewards at this scale.”
With the success of this marketing campaign setting a brand new {industry} commonplace, Fetch and adjoe are simply getting began.
About adjoe
adjoe introduces new methods for apps to monetize and scale by bettering how customers expertise adverts – each rewarded and programmatic. From its workplaces in Hamburg, Boston, Singapore, and Tokyo, the corporate runs the world’s main – and quickest rising – rewarded promoting channel. Because of its superior AI and first-party information, adjoe serves over 600 million cellular customers globally with extremely customized advert experiences. adjoe’s market-shaping options like Playtime, Arcade, and adjoe Adverts – backed by a $100 million funding from Bertelsmann – assist app builders worldwide attain distinctive and extremely motivated customers, monetize their apps extra effectively, and in the end maximize total revenues.
Discover out extra at https://adjoe.io/ LinkedIn: https://www.linkedin.com/firm/adjoe
