Sarova Motels captured new enterprise and secured uplift in income after becoming a member of HotelREZ area of interest advertising programme
London, 08 APRIL 2025 – Sarova Motels has achieved double-digit reserving progress in partnership with HotelREZ after becoming a member of its area of interest advertising programme.
By selling Sarova Motels to focused segments and to 1000’s of businesses worldwide, the HotelREZ area of interest advertising initiative has led to a formidable 11.3% improve in bookings, with a 17.5% enchancment in room nights.
Sarova solely joined the HotelREZ area of interest advertising programme in June 2024, seeing income contribution of +16.3%. The group of independently owned motels and well being golf equipment, positioned within the UK, focuses on 4-star luxurious with an unbiased spirit. Sarova’s properties embrace The Rembrandt in London, The Abbey in Worcestershire, The Bull in Buckinghamshire and Sir Christopher Wren in Berkshire.
The HotelREZ area of interest advertising programme was developed to boost members’ visibility and drive incremental income. As a free, transaction-based programme with fee, it was a straightforward resolution for Sarova. “The bookings began flooding in. There’s little question in my thoughts in any respect that these area of interest charges have stimulated a whole lot of enterprise we wouldn’t have had in any other case,” mentioned Jon Siberry, Group Income Supervisor for Sarova Motels.
“This area of interest advertising programme with HotelREZ has carried out very properly for us,” mentioned Rajesh Vohra, Proprietor of Sarova Motels. “As a lodge group, it’s necessary for us to drive our business goals by way of innovation and market experience. HotelREZ has been a key companion in doing this. As an extension to our work collectively, we have now lately launched our presence with the HotelREZ-owned Finest Beloved Motels model too, and sit up for seeing the outcomes this brings.”
“We developed our area of interest advertising programme as a further dedication to our members to boost their visibility and profitability,” mentioned Daniel Simmons, Chief Industrial Officer of HotelREZ. “Now into our fifth yr of working with Sarova Motels, we’ve helped the model steadily drive bookings and income. When our members see tangible outcomes whereas we nurture a stable working relationship, it means we are able to deliver new alternatives that match the distinctive targets of every property.”
The partnership was initially fashioned in 2020, when Sarova Motels engaged HotelREZ for providers with the World Distribution Methods (GDS), Different Distribution Methods (ADS), Channel Connects and Cvent. Sarova Motels instantly noticed enhancements within the GDS channel below the steerage of HotelREZ.
“HotelREZ has introduced a dinosaur again to life for us,” added Siberry. “I actually thought the GDS was a dying channel again in 2019, particularly with firms shifting on-line – however I’ve gladly been confirmed incorrect. It’s unbelievable how a lot enterprise is on the market on the GDS.”
With greater than 20 years in enterprise, HotelREZ attracts on its huge expertise and connections throughout the hospitality sector. Consequently, it supplies distribution, income, gross sales and advertising providers, and consultancy, to greater than 2,500 unbiased motels, flats, serviced lodging and lodge teams worldwide. HotelREZ tailors options and recommendation by gaining in-depth data of its members to drive outcomes.
Given the success of the area of interest advertising programme, Sarova intends to proceed collaborating, in addition to discover different alternatives with HotelREZ.
