Kinetiq integrates DAIVID’s AI-powered artistic efficiency metrics into its real-time TV intelligence platform to maximise impression for advertisers
Kinetiq, the AI-powered platform unifying world media intelligence into actionable insights, at the moment introduced a strategic partnership with DAIVID, a pioneer in utilizing AI to measure and enhance the effectiveness of manufacturers’ artistic, to redefine how advertisers consider and optimise the efficiency of their TV advertisements at scale.
This primary-of-its-kind world integration brings DAIVID’s superior, AI-powered artistic testing expertise—measuring consideration, emotional response, model recall, and shopper intent—into Kinetiq’s real-time, multi-channel TV intelligence community.
Commercial
By combining Kinetiq’s complete TV advert monitoring and viewers insights with DAIVID’s deep artistic efficiency metrics, advertisers, companies, and media house owners can now perceive not simply the place and how their advertisements are seen but additionally why they drive engagement and motion. The result’s a robust, unified resolution that ensures advert investments ship measurable, high-impact outcomes.
“For years, advertisers have needed to depend on fragmented information to evaluate advert effectiveness,” mentioned Kevin Kohn, CEO of Kinetiq. “This partnership modifications that. By integrating artistic high quality with real-time advert monitoring, we offer an entire view of TV promoting efficiency—serving to manufacturers maximize their media spend and optimize artistic impression like by no means earlier than.”
In contrast to conventional advert testing, which evaluates a restricted set of campaigns, this integration allows steady, large-scale artistic evaluation throughout all TV promoting.
Constructed by combining facial coding, eye monitoring and survey information with laptop imaginative and prescient and laptop listening APIs, DAIVID’s AI fashions let customers know inside seconds the emotional and enterprise impression of their video or show advert with out the necessity for viewers panels.Manufacturers can immediately establish top-performing advertisements, get rid of underperforming artistic, and refine messaging primarily based on data-driven insights, making a extra environment friendly and efficient advert ecosystem.
“This partnership marks a brand new period in TV promoting measurement,” mentioned Ian Forrester, CEO of DAIVID. “Higher artistic drives higher outcomes, and by connecting supply metrics with artistic impression, we’re empowering manufacturers to make smarter, quicker choices—optimizing their artistic effectiveness and maximizing their TV investments.”
About Kinetiq
Kinetiq is the primary and solely AI-powered platform that unifies world paid, earned, and owned media intelligence, remodeling unstructured information into actionable insights. We empower shoppers to optimize investments, outpace rivals, and maximize the impression of their cross-channel media methods, driving smarter choices and measurable outcomes throughout video, audio, and digital channels. For extra data go to: kinetiq.television.
About DAIVID
International artistic effectiveness platform DAIVID’s AI-powered options assist entrepreneurs and content material creators enhance the effectiveness of their advert campaigns at scale. The worldwide firm’s superior artistic testing expertise analyzes movies and pictures on a mass scale, predicting viewer feelings, consideration ranges, and potential impression on model metrics. DAIVID’s information and perception streams can be utilized by entrepreneurs to measure, benchmark and optimize the efficiency of their content material. The platform can be built-in into third occasion advert platforms and advertising and marketing fashions to reinforce information accuracy and enhance marketing campaign concentrating on and efficiency. Shoppers embrace Nike, Snapchat and EssenceMediacom. For extra data go to daivid.co.
MEDIA CONTACTS:
Megan Saunders – Chief Advertising Officer, Kinetiq E mail: msaunders@kinetiq.television
David Waterhouse – PR Director, DAIVID E mail: DW@daivid.co
