We’ve got talked concerning the development of exchange-traded funds (ETFs) and the recognition of those merchandise amongst retail merchants.
Immediately, we concentrate on the expansion of ETFs monitoring the S&P 500.
Just lately, Vanguard’s VOO handed State Avenue’s SPY, making it the biggest of the S&P 500 ETFs. Though knowledge exhibits SPY nonetheless leads in different classes. After which there’s Blackrock’s IVV, which isn’t far behind.
VOO took the lead in S&P 500 ETF belongings below administration (AUM)
Since 2010, AUM-tracking S&P 500 ETFs have grown from $88 billion to over $1.8 trillion. Being the oldest U.S. ETF, State Avenue’s (SPY) ETF began with the bulk (76%) of S&P 500 belongings.
Nonetheless, because the chart beneath exhibits, competing ETFs from Vanguard (VOO) and Blackrock (IVV) are catching up. The truth is, VOO just lately handed SPY in belongings.
Chart 1: VOO and IVV are each placing strain on AUM chief SPY

The rise in recognition of VOO and IVV could also be helped by their holding prices, that are lower than 1/3 the price of SPY.
IVV and VOO Inflows haven’t come from retail
So as to catch up, VOO and IVV have captured the lion share of internet ETF inflows (creations) since 2017. In whole, these three ETFs have seen internet creations of round $643 billion since 2017, with 54% of these going into VOO.
Nonetheless, utilizing the identical knowledge we use for our retail buying and selling updates, we see that surprisingly, SPY had probably the most retail inflows. The truth is, SPY has added $52 billion in AUM from retail for the reason that starting of 2017, greater than the mixed internet new retail belongings gained by VOO, IVV and SPLG over the identical interval.
That implies that other forms of traders have been contributing to holdings will increase of IVV and VOO, and with out retail shopping for in SPY market large flows into the ETF would truly be damaging, as evidenced by retail internet flows being 127.6% of the entire fund flows, additional implying non-retail traders have been shifting extra belongings into IVV and VOO.
Chart 2: Virtually 128% of internet new AUM in SPY have come from retail traders since 2017

SPY stays by far probably the most liquid S&P 500 ETF
There’s one class that SPY nonetheless dominates: Liquidity.
SPY trades over $28 billion every day — greater than 10-times each IVV and VOO.
Curiously, though retail traders like shopping for ETFs, their buying and selling pales compared to market-wide liquidity in these merchandise (inexperienced bars in Chart 3). Retail buying and selling can be nonetheless centered on SPY, accounting for almost 80% of all retail worth traded in S&P 500 ETFs.
Chart 3: SPY has represented 89% of {dollars} traded by S&P 500 ETFs from 2017 onwards

State Avenue may nonetheless be capable of lay declare to the asset crown
Importantly, these aren’t the one S&P 500 ETFs within the U.S. market.
The truth is, State Avenue launched one other S&P 500 ETF (SPLG) in 2017, which has garnered $58 billion of its personal belongings (and carries a decrease administration price like IVV and VOO).
Placing these collectively, State Avenue would nonetheless be capable of lay declare to the S&P 500 ETF asset crown – no less than for now.
We’ve got talked concerning the development of exchange-traded funds (ETFs) and the recognition of those merchandise amongst retail merchants.
Immediately, we concentrate on the expansion of ETFs monitoring the S&P 500.
Just lately, Vanguard’s VOO handed State Avenue’s SPY, making it the biggest of the S&P 500 ETFs. Though knowledge exhibits SPY nonetheless leads in different classes. After which there’s Blackrock’s IVV, which isn’t far behind.
VOO took the lead in S&P 500 ETF belongings below administration (AUM)
Since 2010, AUM-tracking S&P 500 ETFs have grown from $88 billion to over $1.8 trillion. Being the oldest U.S. ETF, State Avenue’s (SPY) ETF began with the bulk (76%) of S&P 500 belongings.
Nonetheless, because the chart beneath exhibits, competing ETFs from Vanguard (VOO) and Blackrock (IVV) are catching up. The truth is, VOO just lately handed SPY in belongings.
Chart 1: VOO and IVV are each placing strain on AUM chief SPY

The rise in recognition of VOO and IVV could also be helped by their holding prices, that are lower than 1/3 the price of SPY.
IVV and VOO Inflows haven’t come from retail
So as to catch up, VOO and IVV have captured the lion share of internet ETF inflows (creations) since 2017. In whole, these three ETFs have seen internet creations of round $643 billion since 2017, with 54% of these going into VOO.
Nonetheless, utilizing the identical knowledge we use for our retail buying and selling updates, we see that surprisingly, SPY had probably the most retail inflows. The truth is, SPY has added $52 billion in AUM from retail for the reason that starting of 2017, greater than the mixed internet new retail belongings gained by VOO, IVV and SPLG over the identical interval.
That implies that other forms of traders have been contributing to holdings will increase of IVV and VOO, and with out retail shopping for in SPY market large flows into the ETF would truly be damaging, as evidenced by retail internet flows being 127.6% of the entire fund flows, additional implying non-retail traders have been shifting extra belongings into IVV and VOO.
Chart 2: Virtually 128% of internet new AUM in SPY have come from retail traders since 2017

SPY stays by far probably the most liquid S&P 500 ETF
There’s one class that SPY nonetheless dominates: Liquidity.
SPY trades over $28 billion every day — greater than 10-times each IVV and VOO.
Curiously, though retail traders like shopping for ETFs, their buying and selling pales compared to market-wide liquidity in these merchandise (inexperienced bars in Chart 3). Retail buying and selling can be nonetheless centered on SPY, accounting for almost 80% of all retail worth traded in S&P 500 ETFs.
Chart 3: SPY has represented 89% of {dollars} traded by S&P 500 ETFs from 2017 onwards

State Avenue may nonetheless be capable of lay declare to the asset crown
Importantly, these aren’t the one S&P 500 ETFs within the U.S. market.
The truth is, State Avenue launched one other S&P 500 ETF (SPLG) in 2017, which has garnered $58 billion of its personal belongings (and carries a decrease administration price like IVV and VOO).
Placing these collectively, State Avenue would nonetheless be capable of lay declare to the S&P 500 ETF asset crown – no less than for now.