Hey, I’m glad you’re right here — I’m Viktorija Jokantaite-Kutke, the CEO of the Weight Administration Accelerator at Kilo Well being. One factor about me is that I don’t do boredom. I’m at all times transferring, at all times constructing. Attempt to sustain!
Once I get bored, I seek for a problem
My profession has been a journey of change — switching industries, taking dangers, and pushing myself to develop. I began in promoting, cherished the quick tempo, however ultimately wished one thing new. Banking gave me construction, however I missed flexibility. In digital progress, I led massive initiatives, elevated income, and constructed lasting initiatives.
In some unspecified time in the future, I noticed I used to be being headhunted repeatedly. That’s how I joined Kilo Well being when it was nonetheless small however stuffed with potential. I took a leap into well being tech, launched profitable merchandise, and constructed sturdy groups. After a break to reset, I explored new alternatives however in the end returned to Kilo Well being for the possibility to tackle massive challenges and hold evolving.
By means of all of it, I’ve discovered that careers aren’t a straight path. Development comes from recognizing alternatives, realizing when to alter route, and taking dangers on the proper time.
How you can be hunted within the job market?
As I discussed earlier, I’ve at all times been headhunted all through my profession. But, I’ve by no means performed any sort of self-promotion — I don’t write on LinkedIn, I don’t publish on Fb, and I don’t actively market myself.
However let me let you know a secret: I consider that while you keep true to your values, whatever the firm you’re employed for, and stay your self regardless of challenges or exterior pressures, folks take discover. Standing your floor when the atmosphere tries to form you in a different way leaves a long-lasting impression. Folks keep in mind authenticity.
Our market is small, and, as I wish to say, every little thing spreads by means of folks merely speaking to at least one one other. My recommendation is that when leaving an organization, it is best to ask your self: How do I wish to be remembered? Did I give my greatest? Was I trustworthy with myself and others? Did I keep true to my values? Am I pleased with the journey I had there?
If you happen to can reply these questions with honesty, you’re on the appropriate path.
By no means experiencing burnout in 14 years
I’ve had a protracted profession, however I’ve by no means skilled burnout. I consider it’s vital to tell apart between true burnout and easily missing a problem. In a fast-paced startup, you may really feel drained, but when a secure job begins feeling stagnant, that’s not burnout — it’s simply time for a change.
For me, it was about not believing within the firm’s new route. I knew when to step again — like at Kilo Well being, when the staff was sturdy and issues may run with out me. Generally, an organization additionally wants recent management to develop.
After all, there are worrying days, however the work, the staff, and the aim should drive you ahead. Once they didn’t for me, I moved on — and that’s okay. I’ve at all times believed in working onerous and resting simply as onerous, which has in all probability saved me from burnout. You may’t hold pushing without end. We’re human.
Bringing digital merchandise again to life after a development fades
I’ve introduced digital well being merchandise again to life, even after they had been previous their peak. However what if a product is tied to a development that’s pale? How do you discover the appropriate message, faucet into a brand new development, and make it related once more?
Let me lend you an instance: With Keto Cycle, we launched the No Carbs Problem as an alternative choice to only a keto food regimen. We recognized sturdy promoting factors as a result of we all know the struggles of weight administration. If somebody lacks motivation, even essentially the most superior app gained’t assist. Success is determined by willpower and mindset.
That’s why advertising and marketing is essential in addition to positioning, communication, and fixing actual ache factors.
Additionally, actual worth isn’t about amount however high quality and value. The problem is including worth with out overcomplicating issues.
A very good product alone gained’t assure success. In weight administration, timing, positioning, and differentiation matter essentially the most. Rivals consistently regulate their methods, chasing what works.
The largest problem? Folks need an easy repair — the “magic tablet” is at its peak. However now, there’s rising consciousness of its downsides.
That’s the place creativity is available in. How do you attain an viewers in search of actual, lasting change? Those who need greater than fast fixes? Hold these questions in thoughts.
And with that, we’ve coated sufficient for now. Thanks for assembly me on the finish and should you really feel like we clicked, you’ll want to try our careers web page!
Viktorija Jokantaitė – Kutkė
Hey, I’m glad you’re right here — I’m Viktorija Jokantaite-Kutke, the CEO of the Weight Administration Accelerator at Kilo Well being. One factor about me is that I don’t do boredom. I’m at all times transferring, at all times constructing. Attempt to sustain!
Once I get bored, I seek for a problem
My profession has been a journey of change — switching industries, taking dangers, and pushing myself to develop. I began in promoting, cherished the quick tempo, however ultimately wished one thing new. Banking gave me construction, however I missed flexibility. In digital progress, I led massive initiatives, elevated income, and constructed lasting initiatives.
In some unspecified time in the future, I noticed I used to be being headhunted repeatedly. That’s how I joined Kilo Well being when it was nonetheless small however stuffed with potential. I took a leap into well being tech, launched profitable merchandise, and constructed sturdy groups. After a break to reset, I explored new alternatives however in the end returned to Kilo Well being for the possibility to tackle massive challenges and hold evolving.
By means of all of it, I’ve discovered that careers aren’t a straight path. Development comes from recognizing alternatives, realizing when to alter route, and taking dangers on the proper time.
How you can be hunted within the job market?
As I discussed earlier, I’ve at all times been headhunted all through my profession. But, I’ve by no means performed any sort of self-promotion — I don’t write on LinkedIn, I don’t publish on Fb, and I don’t actively market myself.
However let me let you know a secret: I consider that while you keep true to your values, whatever the firm you’re employed for, and stay your self regardless of challenges or exterior pressures, folks take discover. Standing your floor when the atmosphere tries to form you in a different way leaves a long-lasting impression. Folks keep in mind authenticity.
Our market is small, and, as I wish to say, every little thing spreads by means of folks merely speaking to at least one one other. My recommendation is that when leaving an organization, it is best to ask your self: How do I wish to be remembered? Did I give my greatest? Was I trustworthy with myself and others? Did I keep true to my values? Am I pleased with the journey I had there?
If you happen to can reply these questions with honesty, you’re on the appropriate path.
By no means experiencing burnout in 14 years
I’ve had a protracted profession, however I’ve by no means skilled burnout. I consider it’s vital to tell apart between true burnout and easily missing a problem. In a fast-paced startup, you may really feel drained, but when a secure job begins feeling stagnant, that’s not burnout — it’s simply time for a change.
For me, it was about not believing within the firm’s new route. I knew when to step again — like at Kilo Well being, when the staff was sturdy and issues may run with out me. Generally, an organization additionally wants recent management to develop.
After all, there are worrying days, however the work, the staff, and the aim should drive you ahead. Once they didn’t for me, I moved on — and that’s okay. I’ve at all times believed in working onerous and resting simply as onerous, which has in all probability saved me from burnout. You may’t hold pushing without end. We’re human.
Bringing digital merchandise again to life after a development fades
I’ve introduced digital well being merchandise again to life, even after they had been previous their peak. However what if a product is tied to a development that’s pale? How do you discover the appropriate message, faucet into a brand new development, and make it related once more?
Let me lend you an instance: With Keto Cycle, we launched the No Carbs Problem as an alternative choice to only a keto food regimen. We recognized sturdy promoting factors as a result of we all know the struggles of weight administration. If somebody lacks motivation, even essentially the most superior app gained’t assist. Success is determined by willpower and mindset.
That’s why advertising and marketing is essential in addition to positioning, communication, and fixing actual ache factors.
Additionally, actual worth isn’t about amount however high quality and value. The problem is including worth with out overcomplicating issues.
A very good product alone gained’t assure success. In weight administration, timing, positioning, and differentiation matter essentially the most. Rivals consistently regulate their methods, chasing what works.
The largest problem? Folks need an easy repair — the “magic tablet” is at its peak. However now, there’s rising consciousness of its downsides.
That’s the place creativity is available in. How do you attain an viewers in search of actual, lasting change? Those who need greater than fast fixes? Hold these questions in thoughts.
And with that, we’ve coated sufficient for now. Thanks for assembly me on the finish and should you really feel like we clicked, you’ll want to try our careers web page!
Viktorija Jokantaitė – Kutkė
