Many entrepreneurs hit limits not as a result of they lack concepts, however as a result of they’ll’t execute or scale them.
Not everybody has the posh of builders, designers, or analysts who may help flip large concepts into actuality. Even if you happen to do, you continue to have to compete for time and assist with the remainder of your organisation.
However occasions have modified. AI instruments like ChatGPT make technical studying radically extra accessible. It’s now attainable to turn out to be “technical” even if you happen to’re a humble author, social media marketer, or model strategist—as a result of all of us have entry to a affected person, succesful technical tutor within the kind of a big language mannequin.
I’m a lifelong marketer and non-technical individual. I all the time needed to learn to code, however by no means knew the place to begin. I bounced off half a dozen coding programs, till I realised that ChatGPT is the right instructor and troubleshooter. Now I can name APIs, write easy scripts, and automate components of my workflow:
If I can do it, you’ll be able to too.
Ever wished you may pull reside information from instruments like Ahrefs, social platforms, or inner product analytics—with out ready on engineers?
The reply: APIs (Software Programming Interfaces) are instruments that allow completely different software program speak to one another. They unlock entry to information that may velocity up aggressive analysis, automation, and even constructing customized dashboards.
I used ChatGPT to learn to use the Ahrefs API to fetch my top-performing content material, observe SERP volatility, and monitor backlinks routinely. We break down the way it works in our Ahrefs API information.
Use the API button in Ahrefs to get a way for the way API requests are structured. If in case you have entry to the Ahrefs API, you’ll be able to learn our documentation and even make free observe requests.
Tips on how to get began:
- Be taught the fundamentals of HTTP requests, authentication (like API keys), and response parsing (often JSON). Attempt Mozilla’s API information, Postman Studying Heart, or RapidAPI’s newbie tutorials.
- Attempt your first reside request utilizing Postman to hit a easy endpoint, like fetching climate or headlines. For further observe, attempt calling a public endpoint just like the Information API to fetch the most recent articles on any key phrase—helpful for content material ideation or monitoring business tendencies.
- Use ChatGPT to jot down a Python script utilizing requests, clarify every line, and deal with API authentication. Paste in API docs—it may possibly assist translate them into working code.
What if you happen to didn’t have to attend for an analyst to drag your numbers? That’s the ability of SQL—a common language for asking questions on information.
I take advantage of ChatGPT to assist write SQL queries that pulled weblog put up impressions, clicks, and common place from Google Search Console—damaged down by URL and date. Then I used these insights to prioritize which articles to replace and re-promote.
(This works nice alongside a full content material audit course of.)
Considered one of many SQL queries I take advantage of as a part of my weblog reporting course of. This instance selects URLs from our worldwide blogs (/es/ is Spain, and so on).
Tips on how to get began:
- Concentrate on studying SELECT, WHERE, GROUP BY, JOIN, and CASE statements. For a wonderful beginner-friendly walkthrough, attempt Mode’s SQL tutorials or LearnSQL.com’s SQL Fundamentals Observe.
- Use free instruments like Mode, DB Fiddle, or BigQuery sandbox to jot down and check your queries.
- Paste your desk schema (column names and kinds out of your spreadsheet) into ChatGPT and describe what you wish to measure—it can write and clarify the total question.
Sick of repetitive duties clogging up your day? Learn to automate your most mundane, repetitive duties, and you may liberate your time for extra thrilling issues.
Automation platforms like Zapier and Make allow you to construct “if-this-then-that” logic throughout all of your advertising instruments—with out touching code. It’s technically “no-code,” however don’t be fooled—it nonetheless teaches you easy methods to suppose like a programmer: setting situations, chaining steps, dealing with exceptions, and reasoning via logic flows.
Right here’s an excellent easy Zap that syncs modifications in our grasp content material spreadsheet with spreadsheets for every of our worldwide blogs—on this case, notifying the Japanese advertising staff that new articles are prepared for localization:
I’ve used Zapier for 100 various things: managing contact kind submissions, triaging leads, triggering editorial workflows for content material, syncing information between completely different spreadsheets, creating notifications in Slack, you identify it.
Tips on how to get began:
- Begin with Zapier’s template library or Make’s visible situation builder.
- Construct a easy multi-step automation that makes use of filters, situations, and formatting. Zapier’s getting began information is useful if you happen to’re new.
- Ask ChatGPT to map out logic flows or generate JSON webhook payloads for extra superior steps. You may also paste in present Zap or Make configuration particulars and ask it to optimize or troubleshoot them.
Apps Script (a type of JavaScript) permits you to create automations and integrations inside Google Sheets.
You should utilize Apps Script to ship automated e-mail summaries, archive kind responses, merge information from a number of Sheets, or set off Slack alerts when new information seems. I take advantage of a script that routinely fetches writer information from newly revealed weblog posts in our CMS and logs it to a shared Google Sheet—so I may observe who was publishing what, with out chasing down teammates or manually copying information.
Apps Scripts additionally work in Google Docs. Right here’s a easy script that I run to routinely add WordPress shortcodes into my completed drafts. ChatGPT wrote the script in about ten seconds flat, and this protects me about ten minutes per article draft:
Tips on how to get began:
- Be taught key strategies like SpreadsheetApp, getRange(), and triggers like onEdit(). You’ll be able to discover these within the Apps Script documentation or look via examples on GitHub to see how actual initiatives are constructed.
- Construct a script that sends e-mail alerts or fetches information from one other Sheet. Should you’re new to JavaScript, attempt beginning with JavaScript.information, MDN’s JS tutorial, or W3Schools JavaScript fundamentals. These will assist you perceive the core programming ideas that Apps Script depends on.
- Use ChatGPT to jot down, clarify, and debug your Apps Script line-by-line.
Should you’ve ever imported e-mail lists or GA4 exports, : uncooked advertising information is chaos.
Python’s Pandas library is constructed to scrub and remodel that chaos into clear, structured insights. It’s a Python library that makes it simple to filter, clear, and reshape spreadsheet-style information.
I’ve barely scraped the floor of the Pandas library, however I already use it deduplicate rows, normalize UTM parameters, and routinely reformat uncooked exports into the proper format for my month-to-month reporting.
Pandas’ information frames are essential for my weblog reporting automations.
Tips on how to get began:
Having the ability to construct dashboards or charts helps you get buy-in sooner and uncover patterns that uncooked spreadsheets miss.
Looker Studio is without doubt one of the best methods to construct customized dashboards out of your advertising information—without having to code or use BI instruments.
Ahrefs now presents a direct integration with Looker Studio, so you’ll be able to pull in website positioning metrics like site visitors, backlinks, key phrase rankings, and website audit information to construct real-time dashboards with out exporting CSVs. Which means much less guide reporting and extra time spent analyzing tendencies throughout content material, campaigns, or competitor domains.
You’ll be able to learn to set it up on this information.
Tips on how to get began:
- Join Google Sheets, GA4, or Ahrefs on to Looker Studio. Observe this information to get began.
- Create visualizations like bar charts, pie charts, and time collection with calculated fields.
- Use ChatGPT to assist write Looker formulation, mix information sources, or troubleshoot damaged charts.
Want structured information from web sites that don’t supply APIs? Scraping public pages is one choice—whether or not you’re gathering occasion listings, job boards, or weblog metadata at scale.
(Simply be mindful: not each web site desires to be scraped. All the time test their robots.txt file and phrases of service earlier than you begin.)
In order for you a protected begin mission, attempt utilizing BeautifulSoup and ChatGPT to scrape publicly obtainable product information from the Books to Scrape demo website, which is designed particularly for training net scraping. Attempt to extract titles, costs, and star rankings, then manage the information right into a spreadsheet for evaluation. As a result of the positioning is constructed for studying, it’s a protected and accountable place to sharpen your scraping abilities.
Books to Scrape is a website that actively encourages scraping.
Tips on how to get began:
- Be taught Python fundamentals and set up libraries like BeautifulSoup and Requests.
- Observe scraping your individual website to keep away from breaking something. You may also check your abilities on websites that explicitly permit scraping—like Books to Scrape, a demo e-commerce website constructed for this goal.
- Ask ChatGPT to generate scraper scripts, clarify the logic, and deal with pagination or user-agent headers.
You’ve most likely seen that I like Python. Python is the spine of tons of cool workflows—it’s the way you go from spreadsheets and guide processes to actual automation.
Studying any coding language is clearly an enormous ongoing dedication, however even a small quantity of fluency can allow you to construct very cool issues.
With assist from ChatGPT, I’ve automated duties like exporting weblog efficiency information from Google Search Console and visualizing it for my month-to-month content material report, downloading favicons for my “prime firms” lists, and extracting attainable key phrases from podcast transcripts.
A handful of my novice Python initiatives.
Tips on how to get began:
- Be taught primary syntax (variables, capabilities, loops). One great spot to begin is Replit’s free 100 Days of Python, which mixes bite-sized classes with hands-on coding workouts proper in your browser—no setup required.
- Use os, csv, and re libraries to automate duties like renaming, cleansing, and categorizing.
- Ask ChatGPT for Python scripts tailor-made to your workflow and have it clarify the code.
Whereas Airtable and Notion are no-code instruments (therefore “non-technical”), they assist clarify how relational databases work: how completely different tables join, how information varieties affect habits, and easy methods to construction your data for straightforward querying and automation.
These are foundational ideas that not solely make you higher at utilizing Airtable, but in addition dramatically enhance your spreadsheet recreation and prep you for extra superior instruments down the line.
I’ve used Airtable particularly to construct light-weight CRMs, programmatic website positioning methods, and whole content material administration programs, able to monitoring briefs, drafts, publish standing, and efficiency.
Right here’s an instance content material administration system we constructed for our advertising company, means again in 2017.
Tips on how to get began:
- Create a base in Airtable or desk in Notion with fields like standing, proprietor, due date.
- Construct views to filter by content material sort, writer, or due date.
- Use ChatGPT to draft formulation, recommend schema enhancements, or automate with buttons.
Pivot tables are one of the highly effective methods to research giant units of spreadsheet information—with out writing a single components.
I used to make use of them a ton in my weblog reporting: to summarize content material efficiency by writer, spot tendencies throughout completely different content material varieties, and even discover correlations between publish cadence and site visitors.
Right here’s an actual pivot desk from our current AI in content material advertising survey. The pivot desk turns tons of unwieldy information into particular, helpful analyses.
Tips on how to get began:
Regex (brief for Common Expressions) is a compact language for locating patterns in textual content. Whereas it appears to be like intimidating at first, it’s one of the helpful technical abilities you’ll be able to choose up—and it’s good for entrepreneurs drowning in messy information.
I’ve used regex to scrub UTM parameters, extract domains from referral URLs, filter URL lists to seek out simply worldwide subfolders, validate e-mail codecs, and even pull key phrases from content material briefs. It’s particularly helpful for filtering in Ahrefs: Website Explorer and Website Audit each settle for regex queries:
Tips on how to get began:
- Attempt free RegEx testing instruments like Regex101 or RegExr, which spotlight matches and clarify the logic.
- Begin small: match e-mail addresses, isolate URL slugs, or clear marketing campaign tags.
- Use ChatGPT to jot down expressions for you—simply describe the sample you need, and it may possibly generate and clarify it line-by-line.
- Be taught the place Ahrefs accepts regex.
- For hands-on guides, take a look at Common Expressions for Rookies and JC Chouinard’s Regex for website positioning.
Spreadsheets aren’t simply for easy sums—they’re one of the highly effective (and underutilized) platforms for logic-driven advertising automation.
Whenever you mix formulation like ARRAYFORMULA, QUERY, REGEXMATCH, and IMPORTRANGE, you’re principally writing light-weight code. It’s structured considering, modular logic, and information manipulation—all with out touching a programming language.
I’ve used superior formulation to automate month-to-month reporting dashboards, analyze search visibility tendencies, and even construct key phrase clustering workflows instantly in Google Sheets. This bizarre nested components is an important a part of my weblog staff reporting dashboard:
This type of fluency opens up enormous leverage, particularly when paired with information from instruments like Ahrefs. Actually, we wrote a complete put up about it: 29 Google Sheets formulation each website positioning ought to know.
Tips on how to get began:
- Learn the way ARRAYFORMULA, QUERY, and FILTER can substitute guide copy-pasting with dynamic updates.
- Use IMPORTRANGE to mix information from completely different Sheets.
- Attempt REGEXMATCH or REGEXREPLACE to scrub up messy UTM parameters or flag branded key phrases.
- Ask ChatGPT to assist clarify formulation, debug errors, or optimize sluggish Sheets.
Let’s wrap-up with a meta ability: prompting.
There’s a number of pseudoscience round prompting giant language fashions (LLMs)—folks discuss it like magic spells. However the reality is, there’s a science to good prompting. It’s a technical ability that amplifies all of the others on this record.
Whether or not you’re asking ChatGPT to jot down Python scripts, clarify SQL joins, or debug a components, the way you ask determines the standard of the response. Under is a listing of prompting methodologies gleaned from my expertise and the tutorial literature:
Tips on how to get began:
- Present grounding context. Should you’re utilizing ChatGPT or Claude, contemplate importing paperwork (through Initiatives) so the mannequin has entry to related examples, information, or model guides. That is primarily a light-weight model of RAG (retrieval augmented era).
- Use structured prompts. Body your request with sections like: overview, examples, what to keep away from, and desired output format. This helps the mannequin purpose extra clearly and ship constant outcomes.
- Use delimiters to separate content material. Enclose code, pattern information, or reference textual content in triple backticks (“ ‘) to keep away from confusion and enhance output formatting.
- Lean into emotional tone when acceptable. Language like “you’re a world-class Python tutor” or “I’m actually caught—please stroll me via this like I’m new” can have an effect on how the mannequin prioritizes readability and tone.
- Be taught from finest practices. OpenAI’s information and Simon Willison’s article on prompting supply nice frameworks for enhancing reliability and output high quality.
Remaining ideas
The most effective entrepreneurs aren’t simply artistic thinkers—they’re technical sufficient to really execute, too. And now, with LLMs like ChatGPT, there’s no excuse. You’ve a 24/7 tutor, debugger, and strategist in your pocket.
Don’t simply ask AI to do issues for you. Ask it to show you. That’s the way you construct actual, sturdy abilities. So choose one in all these technical abilities, give your self a weekend mission, and use AI to degree up.
