Thursday was a surprising day for PRWeek, the PRWeek Awards, our Communicator of the Yr Marissa Bode and the entire PR business.
Ringing the Opening Bell on the New York Inventory Alternate together with 100 of the most effective and brightest within the PR business was a good way to begin the day. There was a bunch of inexperienced on the board as our Haymarket Media CEO Lee Maniscalco rang the bell, although we take no duty for the purple that appeared in a while through the day’s buying and selling!
Watch: NYSE interviews Steve Barrett forward of PRWeek U.S. Awards
Then it was on to Cipriani Wall St. for the Oscars of PR, the twenty sixth iteration of the PRWeek Awards. The annual celebration of excellence is a standing fixture on the PR calendar on the second Thursday of March and has been for a few years. A packed room of 800 folks cheered as the most effective campaigns, people, groups and companies have been honored.
You may see all of the successful case research and write-ups right here — it’s a set nicely value shut evaluation for these trying to take a look at the most effective of the most effective within the PR business and in search of to emulate the excellence amongst the work, groups and people who took residence prizes.
We additionally celebrated our glorious Communicator of the Yr for 2025, Depraved movie actress and incapacity rights activist Marissa Bode. Bode is the primary actress who makes use of a wheelchair in actual life to play the a part of Nessarose Thropp, a personality who can also be a wheelchair person.
In her acceptance speech, Bode defined how liberating it was to have the chance to turn into a task mannequin for others who’ve a incapacity, utilizing the excessive profile of her Depraved function to speak in media appearances and on her personal social media channels.
However she identified that there’s nonetheless an extended strategy to go earlier than real equality may be attained for individuals who stay with disabilities, starting from constructing accessibility to the way in which others work together with and behave round disabled folks.
A self-confessed introvert, Bode’s passionate however humble speech engaged the noisy crowd and set the scene for a beautiful night of contemplation, excellence and celebration.
As editorial director of PRWeek I’m at all times very aware of who wins our awards and the messages that sends to the entire PR neighborhood. PRWeek convenes a jury of nicely over 100 of essentially the most revered and knowledgeable judges from the in-house, company, expertise, training and business physique segments of the PR career. That is what makes the awards by far essentially the most coveted and credible within the business.
This 12 months, the unfold of successful manufacturers, campaigns, groups and people spanned a variety, with nobody marketing campaign or firm dominating. And the honorable mentions and shortlists additionally demonstrated the unbelievable depth of the communications sector.
The Weber Shandwick Collective can have been delighted to win Excellent Additional-Massive Company, beating out sister agency Golin for the highest prize, in addition to annexing the general Company of the Yr and Excellent Client Company prizes. It additionally gained Finest Viral for its Cannes Lions-winning ‘The First Edible Mascot’ for Pop-Tarts.
Interpublic Group sibling Golin definitely had the loudest cheering part within the room and had an excellent night time itself, successful Finest in Arts, Leisure, Sports activities and Media for Verizon Worth; Finest in Worker Engagement for McDonald’s ‘The Energy of 1 in 8’; Finest World Effort for ‘Step Into McDonaldland’ and Finest Promotional Occasion for ‘Grubhub Particular Supply.’ And its subsidiary DeVries World gained Excellent Small Company.
Interpublic’s MullenLowe PR gained for its groundbreaking ‘The Shotline’ activation for Change the Ref, March for Our Lives.
If the proposed acquisition deal passes shareholders and regulators, this time subsequent 12 months each Weber and Golin might be reporting to Chris Foster, CEO of Omnicom PR Group, whose companies additionally carried out nicely on the awards.
FleishmanHillard gained Finest in Information Software for Elanco Animal Well being’s ‘Parvo in Poop’ marketing campaign. Ketchum returned to the PRWeek Awards successful circle with Finest in Know-how for PepsiCo World Model Communications’ ‘Doritos Silent.’ And MMC gained Excellent Company Skilled and DEI Champion in fast succession for Olga Fleming and Christie Sithiphone.
Ogilvy PR as soon as once more had an enormous 12 months, successful Marketing campaign of the Yr for Michael CeraVe on behalf of L’Oreal’s CeraVe skincare model, in addition to Finest Client Launch, Finest in Artistic Excellence, Finest Model Leisure and three honorable mentions. Ogilvy additionally gained for IBM’s ‘Belief What You Create’ and Workday’s ‘Trolled by Rock N’ Roll.’
Edelman too confirmed up on the winner’s podium, successful Finest in Product Model Growth for Perdue’s ‘Beer Can Hen Dinner’ activation, Finest in Company Social Duty for ‘Empowering Self-Expression with Print Buddies’ for HP, and ‘The Reheat with Keith Lee’ for Microsoft by way of its Meeting subsidiary.
MSL and Artists Fairness gained within the Finest Content material class for ‘The DunKings’ on behalf of Encourage Manufacturers’ Dunkin’. Dentsu Artistic put one on the board with its ‘Returning Creativity’ marketing campaign for Crayola. Finn Companions gained twice for work on rebuilding tourism after lethal wildfires in Maui for Hawai’i Guests and Conference Bureau.
Syneos Well being Communications’ ‘Musical Places Ableism within the Highlight’ for Genentech swept the board on the current PRWeek Healthcare Awards and gained Finest in Healthcare on the Oscars of PR as nicely, plus a well-deserved honorable point out in Finest in Artistic Excellence.
It’s troublesome to imagine, however Actual Chemistry gained its first PRWeek Award, for Excellent Healthcare Company.
Day One Company achieved a threepeat by successful Excellent Midsize Company, an excellent achievement by a agency whose leaders got here out of M Sales space, which gained Excellent Massive Company.
And it wasn’t simply the massive and medium-sized companies that achieved success. It was additionally good to see two wins for Battle or Flight, in Finest in B2B, Finest in Monetary Communications; and one other win for IW Group on behalf of McDonald’s in Finest in Multicultural Advertising.
Bospar had an excellent night time, successful Finest in Company Branding for Parametrix ‘Past the Blue Display screen’ and Finest in a Disaster for ‘Launching the Final School’ for Paul Smith’s School.
I used to be significantly happy to see Precision win for its ‘Breaking Up the Ticketing Monopoly’ activation for the Fan Equity Coalition. If ever an business wanted shaking as much as break up a cartel, that is it.
Whether or not it’s promoting extra merchandise, altering behaviors, or altering or introducing new laws, the Oscars of PR confirmed the effectiveness, significance and depth of an business that’s completely set to navigate the extremely complicated and troublesome instances we live in.
Right here’s to the winners, 800 attendees within the room celebrating, incapacity champion and actress Marissa Bode and the prospect to honor a beautiful career in entrance of an viewers attain of 200 million folks on the New York Inventory Alternate.
Thursday was a surprising day for PRWeek, the PRWeek Awards, our Communicator of the Yr Marissa Bode and the entire PR business.
Ringing the Opening Bell on the New York Inventory Alternate together with 100 of the most effective and brightest within the PR business was a good way to begin the day. There was a bunch of inexperienced on the board as our Haymarket Media CEO Lee Maniscalco rang the bell, although we take no duty for the purple that appeared in a while through the day’s buying and selling!
Watch: NYSE interviews Steve Barrett forward of PRWeek U.S. Awards
Then it was on to Cipriani Wall St. for the Oscars of PR, the twenty sixth iteration of the PRWeek Awards. The annual celebration of excellence is a standing fixture on the PR calendar on the second Thursday of March and has been for a few years. A packed room of 800 folks cheered as the most effective campaigns, people, groups and companies have been honored.
You may see all of the successful case research and write-ups right here — it’s a set nicely value shut evaluation for these trying to take a look at the most effective of the most effective within the PR business and in search of to emulate the excellence amongst the work, groups and people who took residence prizes.
We additionally celebrated our glorious Communicator of the Yr for 2025, Depraved movie actress and incapacity rights activist Marissa Bode. Bode is the primary actress who makes use of a wheelchair in actual life to play the a part of Nessarose Thropp, a personality who can also be a wheelchair person.
In her acceptance speech, Bode defined how liberating it was to have the chance to turn into a task mannequin for others who’ve a incapacity, utilizing the excessive profile of her Depraved function to speak in media appearances and on her personal social media channels.
However she identified that there’s nonetheless an extended strategy to go earlier than real equality may be attained for individuals who stay with disabilities, starting from constructing accessibility to the way in which others work together with and behave round disabled folks.
A self-confessed introvert, Bode’s passionate however humble speech engaged the noisy crowd and set the scene for a beautiful night of contemplation, excellence and celebration.
As editorial director of PRWeek I’m at all times very aware of who wins our awards and the messages that sends to the entire PR neighborhood. PRWeek convenes a jury of nicely over 100 of essentially the most revered and knowledgeable judges from the in-house, company, expertise, training and business physique segments of the PR career. That is what makes the awards by far essentially the most coveted and credible within the business.
This 12 months, the unfold of successful manufacturers, campaigns, groups and people spanned a variety, with nobody marketing campaign or firm dominating. And the honorable mentions and shortlists additionally demonstrated the unbelievable depth of the communications sector.
The Weber Shandwick Collective can have been delighted to win Excellent Additional-Massive Company, beating out sister agency Golin for the highest prize, in addition to annexing the general Company of the Yr and Excellent Client Company prizes. It additionally gained Finest Viral for its Cannes Lions-winning ‘The First Edible Mascot’ for Pop-Tarts.
Interpublic Group sibling Golin definitely had the loudest cheering part within the room and had an excellent night time itself, successful Finest in Arts, Leisure, Sports activities and Media for Verizon Worth; Finest in Worker Engagement for McDonald’s ‘The Energy of 1 in 8’; Finest World Effort for ‘Step Into McDonaldland’ and Finest Promotional Occasion for ‘Grubhub Particular Supply.’ And its subsidiary DeVries World gained Excellent Small Company.
Interpublic’s MullenLowe PR gained for its groundbreaking ‘The Shotline’ activation for Change the Ref, March for Our Lives.
If the proposed acquisition deal passes shareholders and regulators, this time subsequent 12 months each Weber and Golin might be reporting to Chris Foster, CEO of Omnicom PR Group, whose companies additionally carried out nicely on the awards.
FleishmanHillard gained Finest in Information Software for Elanco Animal Well being’s ‘Parvo in Poop’ marketing campaign. Ketchum returned to the PRWeek Awards successful circle with Finest in Know-how for PepsiCo World Model Communications’ ‘Doritos Silent.’ And MMC gained Excellent Company Skilled and DEI Champion in fast succession for Olga Fleming and Christie Sithiphone.
Ogilvy PR as soon as once more had an enormous 12 months, successful Marketing campaign of the Yr for Michael CeraVe on behalf of L’Oreal’s CeraVe skincare model, in addition to Finest Client Launch, Finest in Artistic Excellence, Finest Model Leisure and three honorable mentions. Ogilvy additionally gained for IBM’s ‘Belief What You Create’ and Workday’s ‘Trolled by Rock N’ Roll.’
Edelman too confirmed up on the winner’s podium, successful Finest in Product Model Growth for Perdue’s ‘Beer Can Hen Dinner’ activation, Finest in Company Social Duty for ‘Empowering Self-Expression with Print Buddies’ for HP, and ‘The Reheat with Keith Lee’ for Microsoft by way of its Meeting subsidiary.
MSL and Artists Fairness gained within the Finest Content material class for ‘The DunKings’ on behalf of Encourage Manufacturers’ Dunkin’. Dentsu Artistic put one on the board with its ‘Returning Creativity’ marketing campaign for Crayola. Finn Companions gained twice for work on rebuilding tourism after lethal wildfires in Maui for Hawai’i Guests and Conference Bureau.
Syneos Well being Communications’ ‘Musical Places Ableism within the Highlight’ for Genentech swept the board on the current PRWeek Healthcare Awards and gained Finest in Healthcare on the Oscars of PR as nicely, plus a well-deserved honorable point out in Finest in Artistic Excellence.
It’s troublesome to imagine, however Actual Chemistry gained its first PRWeek Award, for Excellent Healthcare Company.
Day One Company achieved a threepeat by successful Excellent Midsize Company, an excellent achievement by a agency whose leaders got here out of M Sales space, which gained Excellent Massive Company.
And it wasn’t simply the massive and medium-sized companies that achieved success. It was additionally good to see two wins for Battle or Flight, in Finest in B2B, Finest in Monetary Communications; and one other win for IW Group on behalf of McDonald’s in Finest in Multicultural Advertising.
Bospar had an excellent night time, successful Finest in Company Branding for Parametrix ‘Past the Blue Display screen’ and Finest in a Disaster for ‘Launching the Final School’ for Paul Smith’s School.
I used to be significantly happy to see Precision win for its ‘Breaking Up the Ticketing Monopoly’ activation for the Fan Equity Coalition. If ever an business wanted shaking as much as break up a cartel, that is it.
Whether or not it’s promoting extra merchandise, altering behaviors, or altering or introducing new laws, the Oscars of PR confirmed the effectiveness, significance and depth of an business that’s completely set to navigate the extremely complicated and troublesome instances we live in.
Right here’s to the winners, 800 attendees within the room celebrating, incapacity champion and actress Marissa Bode and the prospect to honor a beautiful career in entrance of an viewers attain of 200 million folks on the New York Inventory Alternate.
