What does Chegg do | How does Chegg work

Chegg, based in 2006, is an American training expertise firm based mostly in Santa Clara, California. It offers homework assist, digital and bodily textbook leases, textbooks, on-line tutoring, and different scholar companies.

Chegg’s mission is to enhance studying and studying outcomes by placing college students first. Chegg helps life-long learners worldwide, beginning with their tutorial journey and lengthening by their careers.

The Chegg platform offers services to assist learners with their tutorial course supplies and their profession and private expertise improvement. 

What does Chegg do? How does Chegg earn money?

Chegg made $716 Million in 2023. Chegg’s service and product choices fall into two classes:

Subscription Providers 

Chegg Examine Pack: Chegg Examine Pack is a premium subscription bundle together with Chegg Examine, Chegg Writing, and Chegg Math companies, described additional under. Chegg Examine Pack creates an built-in platform of related tutorial assist companies with tens of millions of items of instructional studying content material and enhanced options, corresponding to idea video walkthroughs, flashcards, and follow assessments, which might be ever-changing and evolving to extend Chegg’s worth proposition to college students.

Chegg Examine: Chegg Examine subscription service helps college students grasp difficult ideas on their very own by “Skilled Questions and Solutions” and “Textbook Options.” Chegg’s Skilled Questions and Solutions service permits college students to ask questions on its web site and obtain detailed explanations from material consultants.

For top-demand print textbooks and eTextbooks, Chegg provides Textbook Options, that are step-by-step explanations to assist college students discover ways to resolve the questions on the finish of every chapter of their textbooks. 

Chegg Writing: Chegg Writing subscription service consists of a premium paid subscription service offering college students with a collection of instruments, together with plagiarism detection scans, grammar and writing fluency checking, professional customized writing suggestions, and premium quotation technology. College students can create citations from over 7,000 quotation kinds, together with MLA, APA, and The Chicago Handbook of Type.

Chegg Math: Chegg Math subscription service, together with Mathway, helps college students perceive math by offering a step-by-step math drawback solver and calculator that assist college students immediately obtain guided tutorial explanations to know higher the why and the way for every step inside a spread of math matters. 

Busuu: Busuu language studying platform provides a complete resolution by a mix of self-paced classes, reside courses with professional tutors, and the flexibility to be taught and follow with members of the Busuu language studying group.

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Subscription Providers revenues have been 88%, 79%, and 71% of web revenues in the course of the years ended December 31, 2022, 2021, and 2020, respectively. 

Abilities and Different

Abilities: Abilities-based studying service provides skilled programs together with networking, interviewing, and profession companies and is obtainable instantly by Chegg’s web site, by companions that join employers with high studying suppliers to supply staff with upskilling alternatives, and on to giant employers dedicated to investing of their workforce expertise coaching wants. 

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Promoting Providers: Chegg works with main manufacturers and programmatic companions to ship promoting throughout Chegg’s platforms. 

Different: Chegg offers different instructional choices to assist college students with their coursework. 

Abilities and Different revenues have been 12%, 21%, and 29% of web revenues in the course of the years ended December 31, 2022, 2021, and 2020, respectively. 

How does Chegg work?

Know-how and Platform Integration 

Chegg’s expertise is designed to create a studying platform that may proceed to allow its development at scale. Chegg employs technological improvements every time doable to extend effectivity and scale in its enterprise. 

For instance, Chegg’s services make the most of numerous synthetic intelligence (AI) applied sciences, corresponding to giant language fashions, generative AI, and a symbolic math solver engine. 

Chegg’s services rely on and leverage the data underlying its “Scholar Graph” and “Content material Graph Know-how.” The important thing parts of Chegg’s expertise platform are: 

• Personalization and Merchandising Know-how: Chegg creates a customized expertise for every scholar all through its studying platform, constructing consciousness of its a number of companies and connecting them with alternatives by third-party companions and types—this personalization and customization outcomes from Chegg’s Scholar Graph and its search expertise. 
• Infrastructure and Functions: Chegg’s expertise resides at main cloud-hosting suppliers globally. Chegg’s structure consists primarily of front-end purposes, back-end companies, operational databases, and reporting subsystems. Chegg makes use of industry-standard logging and monitoring instruments to make sure uptime. The structure can be designed to permit for growth into new worldwide markets. 
• Cellular Options: Chegg’s cellular apps are constructed as hybrid purposes leveraging the Chegg software programming interface (API). Profiting from capabilities distinctive to the cellular platform, Chegg provides some performance on cellular that isn’t accessible on its web site. 
• Programmatic Promoting: Chegg’s programmatic promoting expertise combines a deep understanding of programmatic expertise developments with information science, engineering, and machine studying. The result’s a web-based promoting platform that maximizes the worth of the digital impressions Chegg serves. 
• Knowledge Sourcing and Content material Graph Know-how: Not all info related to college students on Chegg’s platform is obtainable by service, product, record, or person enter. Subsequently, Chegg has developed proprietary applied sciences to gather disparate, distributed information units. 

Gross sales and Advertising technique of Chegg

College students: Chegg’s direct-to-consumer advertising technique focuses on model and efficiency advertising. Model advertising will increase consciousness of the Chegg model and its companies, whereas efficiency advertising drives visitors to its web site. 

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The power of Chegg’s content material flywheel drives important natural visitors to Chegg. Chegg’s lifecycle advertising focuses on growing activation, engagement, and retention. Chegg’s makes use of three sorts of e-mail advertising campaigns: onboarding applications to drive activation and retention, customized cross-sell campaigns to deepen engagement, and promotional campaigns to drive gross sales and curiosity. 

Manufacturers: Chegg secures contracts with manufacturers by direct gross sales by its area gross sales group, which sells model promoting companies to giant model advertisers looking for to achieve and have interaction faculty and highschool college students. This group has area salespeople and advertising assist.