Delivering compelling B2B occasion content material is central to an occasion’s success, but it surely’s a high-stakes endeavor. Leaders should construct organizational alignment round a key theme that aligns to enterprise aims. They should use this theme to craft a story that feeds into all facets of occasion content material. They have to coordinate with demanding audio system. Resourcing and budgets are stretched. And all of this occurs below the stress of the unmovable deadline of a dwell occasion. Forrester analysis has recognized three key challenges that entrepreneurs face in relation to managing their occasion content material:
- Measuring content material effectiveness. Budgets are below stress, and entrepreneurs want to raised measure the affect of their occasion content material, however two-thirds of B2B entrepreneurs inform us they discover this troublesome, and lots of organizations lack the built-in occasion infrastructure required for efficient content material measurement.
- Providing personalised content material. Entrepreneurs acknowledge that attendees need (and now anticipate) greater ranges of personalised occasion content material, however they battle to ship this. Whereas AI holds the potential to assist right here, entrepreneurs are reluctant (or unable) to completely exploit its capabilities.
- Driving post-event engagement. Over half of entrepreneurs battle to create content material that nurtures attendees post-event and helps to construct “group.” Too usually, occasion groups have to shift focus to the subsequent occasion and lack the bandwidth or inner assist to focus right here.
Take An Viewers-Centric Method To Create Enduring, Impactful Occasion Content material
To beat these challenges, entrepreneurs should take a extra disciplined, process-driven method to their occasion content material technique and creation. The Forrester Occasion Content material Lifecycle Framework locations the target market on the middle of occasion content material planning. It breaks the occasion content material lifecycle into the 4 key phases of pre-event content material planning, pre-event content material manufacturing, at-event content material supply, and post-event content material worth realization. For every of those phases, we look at the aims, inputs, actions, workforce, and infrastructure that leaders want to think about.
Forrester shoppers can learn the report, Grasp B2B Occasion Content material Greatest Practices To Drive Engagement, which works into every of those phases in additional element, and can even request a steerage session to debate their very own occasion content material methods!
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Delivering compelling B2B occasion content material is central to an occasion’s success, but it surely’s a high-stakes endeavor. Leaders should construct organizational alignment round a key theme that aligns to enterprise aims. They should use this theme to craft a story that feeds into all facets of occasion content material. They have to coordinate with demanding audio system. Resourcing and budgets are stretched. And all of this occurs below the stress of the unmovable deadline of a dwell occasion. Forrester analysis has recognized three key challenges that entrepreneurs face in relation to managing their occasion content material:
- Measuring content material effectiveness. Budgets are below stress, and entrepreneurs want to raised measure the affect of their occasion content material, however two-thirds of B2B entrepreneurs inform us they discover this troublesome, and lots of organizations lack the built-in occasion infrastructure required for efficient content material measurement.
- Providing personalised content material. Entrepreneurs acknowledge that attendees need (and now anticipate) greater ranges of personalised occasion content material, however they battle to ship this. Whereas AI holds the potential to assist right here, entrepreneurs are reluctant (or unable) to completely exploit its capabilities.
- Driving post-event engagement. Over half of entrepreneurs battle to create content material that nurtures attendees post-event and helps to construct “group.” Too usually, occasion groups have to shift focus to the subsequent occasion and lack the bandwidth or inner assist to focus right here.
Take An Viewers-Centric Method To Create Enduring, Impactful Occasion Content material
To beat these challenges, entrepreneurs should take a extra disciplined, process-driven method to their occasion content material technique and creation. The Forrester Occasion Content material Lifecycle Framework locations the target market on the middle of occasion content material planning. It breaks the occasion content material lifecycle into the 4 key phases of pre-event content material planning, pre-event content material manufacturing, at-event content material supply, and post-event content material worth realization. For every of those phases, we look at the aims, inputs, actions, workforce, and infrastructure that leaders want to think about.
Forrester shoppers can learn the report, Grasp B2B Occasion Content material Greatest Practices To Drive Engagement, which works into every of those phases in additional element, and can even request a steerage session to debate their very own occasion content material methods!
