Annually, Forrester acknowledges corporations which have excelled in a specific space of selling, gross sales, product, or buyer engagement by our B2B Applications Of The Yr (POY) Awards. These are at all times particular events, however they really feel notably significant this 12 months given the difficult backdrop of fixing purchaser behaviors, constrained budgets, increasing progress objectives, and breakneck technological innovation.
For 2025, our North America POY winners exemplify excellence within the following seven classes:
- Content material Technique & Operations
- Buyer Engagement
- Demand & ABM
- Advertising Executives
- Portfolio Advertising & Product
- Income Operations
- Gross sales
We’re excited to rejoice this 12 months’s winners at B2B Summit North America, taking place March 31–April 3 in Phoenix and as a digital expertise. By attending, you’ll have the chance to study firsthand concerning the progressive initiatives these corporations have executed, in addition to their ideas and tips in overcoming challenges and the way they achieved and even exceeded their objectives. And the winners are …
Conga — Buyer Engagement
Conga, a income lifecycle administration platform, remodeled buyer success digitally to drive larger adoption, retention, and growth by data-driven insights and automation, all geared round a central neighborhood hub. At B2B Summit, Conga will present how neighborhood members take pleasure in utilization charges as a lot as 28% increased than non-engaged friends. The outcomes are more practical postsale experiences that produce increased web and gross income retention and as much as seven occasions extra growth pipeline amongst engaged accounts.
FreeWheel — Portfolio Advertising & Product
FreeWheel is a worldwide expertise platform for the TV promoting business, structured to offer a large breadth of options to assist the promoting business obtain its objectives. The corporate’s product administration and product advertising leaders tackled organizational inefficiencies by adopting commercialization and product launch finest practices, aligning its groups to a well-defined and structured course of. At B2B Summit, representatives from the corporate will element their journey, together with the institution of a standardized framework for cross-functional collaboration. The session can even cowl alternative analysis and prioritization, growth of a strategic launch program, and standardized planning processes.
HCLTech — Content material Technique & Operations
HCLTech is a worldwide expertise firm that delivers digital, engineering, cloud, and AI capabilities powered by a broad portfolio of expertise providers and merchandise. Like many organizations, the corporate recognized alternatives to optimize content material creation, sparking a strategic reassessment to drive larger affect and viewers relevance. At B2B Summit, HCLTech will share its transformation to a content material technique marked by effectivity, personalization, and engagement. By adopting AI and generative AI applied sciences, the corporate is reengineering the way it produces, delivers, and optimizes content material.
Palo Alto Networks — Demand & ABM
Palo Alto Networks, a frontrunner in cybersecurity, has considerably remodeled its income course of. At B2B Summit, the corporate will share the way it has made the change from specializing in marketing-qualified leads (MQLs) to a course of targeted on shopping for teams and alternatives. Involved about inefficiencies in its earlier MQL course of, it leveraged a brief six-month pilot to show that adopting shopping for teams drives dramatic enchancment in each course of effectivity and pipeline progress. Palo Alto Networks will talk about ideas and methods for choosing and executing a profitable pilot, in addition to the modifications in folks, course of, and programs being made to develop enterprisewide.
TEKsystems — Gross sales
TEKsystems, a number one supplier of enterprise and expertise providers, emerged from the COVID-19 pandemic looking for to handle shifts in its market and buyer expectations. At B2B Summit, the corporate will share the way it invested in upgraded enablement applications and gross sales expertise and applied tighter coordination with advertising to stage up the effectiveness and effectivity of its sellers. Complemented by a extra strategic buyer-aligned gross sales course of, these initiatives knowledgeable vendor upskilling and new manager-level competencies that helped generate sponsorship from inner leaders and influencers, resulting in broad-based and measurable income staff success.
TriNet — Income Operations
TriNet, a supplier of full-service HR options, remodeled its gross sales growth consultant (SDR) staff to spice up collaboration, enhance follow-up timing, and improve prospecting effectiveness and effectivity. At B2B Summit, TriNet will share how the corporate refined processes, chosen new expertise, up to date reporting, and adjusted staff constructions, leading to higher insights and outcomes. Now, the SDR staff focuses on each doing the best issues and doing issues proper.
Workday — Advertising Executives
Workday is an AI platform that helps greater than 11,000 organizations world wide and throughout industries handle their most vital property — their folks and cash. At B2B Summit, the corporate will share the way it enhanced its go-to-market technique and advertising campaigns. This led to the creation of a brand new, extra streamlined course of for unified marketing campaign planning and execution, which fostered larger effectivity, collaboration, and a give attention to measurable enterprise outcomes.
Get able to be impressed by the complete tales of those award winners’ successes at B2B Summit North America subsequent month. Our B2B Applications Of The Yr Awards classes occur Wednesday, April 2 from 3:30–4 p.m. We hope to see you there!
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Annually, Forrester acknowledges corporations which have excelled in a specific space of selling, gross sales, product, or buyer engagement by our B2B Applications Of The Yr (POY) Awards. These are at all times particular events, however they really feel notably significant this 12 months given the difficult backdrop of fixing purchaser behaviors, constrained budgets, increasing progress objectives, and breakneck technological innovation.
For 2025, our North America POY winners exemplify excellence within the following seven classes:
- Content material Technique & Operations
- Buyer Engagement
- Demand & ABM
- Advertising Executives
- Portfolio Advertising & Product
- Income Operations
- Gross sales
We’re excited to rejoice this 12 months’s winners at B2B Summit North America, taking place March 31–April 3 in Phoenix and as a digital expertise. By attending, you’ll have the chance to study firsthand concerning the progressive initiatives these corporations have executed, in addition to their ideas and tips in overcoming challenges and the way they achieved and even exceeded their objectives. And the winners are …
Conga — Buyer Engagement
Conga, a income lifecycle administration platform, remodeled buyer success digitally to drive larger adoption, retention, and growth by data-driven insights and automation, all geared round a central neighborhood hub. At B2B Summit, Conga will present how neighborhood members take pleasure in utilization charges as a lot as 28% increased than non-engaged friends. The outcomes are more practical postsale experiences that produce increased web and gross income retention and as much as seven occasions extra growth pipeline amongst engaged accounts.
FreeWheel — Portfolio Advertising & Product
FreeWheel is a worldwide expertise platform for the TV promoting business, structured to offer a large breadth of options to assist the promoting business obtain its objectives. The corporate’s product administration and product advertising leaders tackled organizational inefficiencies by adopting commercialization and product launch finest practices, aligning its groups to a well-defined and structured course of. At B2B Summit, representatives from the corporate will element their journey, together with the institution of a standardized framework for cross-functional collaboration. The session can even cowl alternative analysis and prioritization, growth of a strategic launch program, and standardized planning processes.
HCLTech — Content material Technique & Operations
HCLTech is a worldwide expertise firm that delivers digital, engineering, cloud, and AI capabilities powered by a broad portfolio of expertise providers and merchandise. Like many organizations, the corporate recognized alternatives to optimize content material creation, sparking a strategic reassessment to drive larger affect and viewers relevance. At B2B Summit, HCLTech will share its transformation to a content material technique marked by effectivity, personalization, and engagement. By adopting AI and generative AI applied sciences, the corporate is reengineering the way it produces, delivers, and optimizes content material.
Palo Alto Networks — Demand & ABM
Palo Alto Networks, a frontrunner in cybersecurity, has considerably remodeled its income course of. At B2B Summit, the corporate will share the way it has made the change from specializing in marketing-qualified leads (MQLs) to a course of targeted on shopping for teams and alternatives. Involved about inefficiencies in its earlier MQL course of, it leveraged a brief six-month pilot to show that adopting shopping for teams drives dramatic enchancment in each course of effectivity and pipeline progress. Palo Alto Networks will talk about ideas and methods for choosing and executing a profitable pilot, in addition to the modifications in folks, course of, and programs being made to develop enterprisewide.
TEKsystems — Gross sales
TEKsystems, a number one supplier of enterprise and expertise providers, emerged from the COVID-19 pandemic looking for to handle shifts in its market and buyer expectations. At B2B Summit, the corporate will share the way it invested in upgraded enablement applications and gross sales expertise and applied tighter coordination with advertising to stage up the effectiveness and effectivity of its sellers. Complemented by a extra strategic buyer-aligned gross sales course of, these initiatives knowledgeable vendor upskilling and new manager-level competencies that helped generate sponsorship from inner leaders and influencers, resulting in broad-based and measurable income staff success.
TriNet — Income Operations
TriNet, a supplier of full-service HR options, remodeled its gross sales growth consultant (SDR) staff to spice up collaboration, enhance follow-up timing, and improve prospecting effectiveness and effectivity. At B2B Summit, TriNet will share how the corporate refined processes, chosen new expertise, up to date reporting, and adjusted staff constructions, leading to higher insights and outcomes. Now, the SDR staff focuses on each doing the best issues and doing issues proper.
Workday — Advertising Executives
Workday is an AI platform that helps greater than 11,000 organizations world wide and throughout industries handle their most vital property — their folks and cash. At B2B Summit, the corporate will share the way it enhanced its go-to-market technique and advertising campaigns. This led to the creation of a brand new, extra streamlined course of for unified marketing campaign planning and execution, which fostered larger effectivity, collaboration, and a give attention to measurable enterprise outcomes.
Get able to be impressed by the complete tales of those award winners’ successes at B2B Summit North America subsequent month. Our B2B Applications Of The Yr Awards classes occur Wednesday, April 2 from 3:30–4 p.m. We hope to see you there!
